The challenge

The main challenge of this project was designing a website an creating content able to reflect the value propositions of this very new organisation that lacked of any kind of business plan and strategy.

What I did

My roles in this project were as Website Designer and Developer. I did meet the brief by designing an intuitive and visually appealing website reflecting organisations uniqueness. In order to understand what made the organisation different from others in a process that involved a Competitor analysis and the realization of a business strategy workshop. I worked mostly on my own with the support and validation of the organisation’s CEO but also did work with the Marketing and Communications person on some occasions. I applied some business strategies frameworks, I used Sketch to create a prototype and build the website using WordPress which I complemented with plugins and a bit of CSS coding.